Your business identity begins with your logo. It sets the tone for the rest of your promotional material and must be flexible enough to serve its purpose in a wide range of media. The design must be simple enough to work at small sizes for letterheads and business cards yet bold enough to read on screen resolution devices like televisions and computer screens. It must have sufficient contrast to work in grayscale applications and its colour palate defines the colour scheme for all of your promotional material .

Strong design is crucial to advertising success. An effective print ad must catch both the eye and the imagination, while creating strong branding.

In many respects print catalogs provide many of the same design challenges as building a website. It's all about organization – providing the required information in a clean, consistant and intuitive layout.

Sometimes the difference between a product that sits on a shelf and a product that goes out the door is a matter of catching the eye of a shopper. Strong packaging lends a perception of quality to the product that wears it. Many books are judged by their cover, despite your mother's best advice on the subject.